Budweiser invited its loyal consumers to take part in shaping its promotional campaign for the upcoming Super Bowl XLIV event, taking place on February 7. The brand wants to prove that the consumers’ opinion does make difference and so wants it influence the image of the beer. The visitors of the Facebook page of the brand were to watch three of the commercials made just for the date and determine which of them will air in the breaks.
The brand has shot three commercials («Payment», «Attention» and «Fence»); one of them featuring the iconic Clydesdale horses, while the two others are definitely targeted at the men’s auditory. Definitely, the public liked the animal one more, making the nod to the traditions. The results of the voting, which started on Friday, will be seen in a week.