Demi Moore and Kevin Bacon Join Pepsi Refresh Celebrity Challenge

Starting on February 1 America can cast their votes at Pepsi‘s for the refreshing consumer-generated ideas that they believe will make a positive impact on their communities. This is the first of eleven opportunities for the public to win grants from $5,000 up to $250,000 throughout the year. The first voting session ends on February 28 and the ideas that receive the top votes will be announced on Monday, March 1, 2010.

The Pepsi Refresh Project, a groundbreaking effort to foster innovation in social good, will award more than $20 million this year to fund great ideas that refresh the world. The program launched on January 13 and has already exceeded expectations by receiving the monthly limit of 1,000 submissions in less than seven days with at least one from each state in the U.S. Joining this effort are actors Demi Moore and Kevin Bacon, who have generated their own ideas for Pepsi Refresh and are competing for support in the Pepsi Refresh Celebrity Challenge, which launched yesterday.

«The Pepsi Refresh Project puts the financial resources in the hands of those who are passionate about creating a better world. I am very pleased to be a part of this creative initiative to refresh our world,» said Demi Moore. Moore will campaign for her own Pepsi Refresh Idea as part of the Pepsi Refresh Celebrity Challenge in support of GEMS – Girls Educational & Mentoring Services. The grant would provide support to outreach workers who help women who have experienced sexual exploitation and domestic trafficking integrate back into society as healthy, safe, productive individuals.


Recent Golden Globe and Screen Actors Guild award winner, Kevin Bacon, will campaign for his idea: to give thousands of people a $20 Good Card — a gift card for charity — which they can use to support their favorite cause. «I applaud Pepsi for its commitment to fostering social good and its tremendous work in encouraging people to submit their ideas on how to improve our nation. I am optimistic that great changes will be made throughout 2010 as a result of this,» said Bacon.

On February 1 Pepsi Refresh Facebook page also featured an exclusive opportunity to watch the Pepsi Refresh Everything through Great Ideas Brainstorm live from New York City. The Brainstorm brought together Demi Moore, Kevin Bacon, Jill Beraud, CMO and president of joint ventures for PepsiCo Americas Beverages; advisory board member, Majora Carter; as well as college students from the New York City area to discuss ideas that they believe will positively move the world forward. Viewers could submit questions in real time via Facebook and Twitter (@Pepsi), and engage with the hosts and audience. Content from the brainstorm will be available on Ustream, Facebook and a new iPhone application.