Jim Beam Bourbon Launches Contest to Salute Troops

Jim Beam Bourbon, the world’s No. 1-selling Bourbon, kicks off «Salute Soldiers with the Spirit of America,» a program designed to welcome home the troops returning from tours of duty, support those still on duty overseas, and give service members and their friends memorable experiences throughout the year.

As part of the program, Jim Beam Bourbon has launched a contest in which those of legal drinking age may nominate service members who are 21 years of age or older for a chance to win VIP, legendary experiences at a high-profile sporting or music event. Through June 21, friends and families of the troops can submit nominations of up to 250 words, in English, at www.jimbeam.com or the Jim Beam Facebook fan page describing why their friend or family member in the military deserves to be honored by Jim Beam.


The Grand Prize winners and their nominees will receive special treatment and exclusive access to one of the following events: stakes race at Churchill Downs (on May 1, 2010), the final two days of a major golf championship at Pebble Beach (on June 19 and 20, 2010), a home game for a professional baseball team on Chicago’s South Side (on July 10, 2010) and Kid Rock concert and the opportunity to meet Kid Rock (in 2010).

Additionally, Americans can show their support by simply texting the word SALUTE to 90999 to add $5 to their phone bills as a donation to Operation Homefront, a nonprofit organization providing emergency and morale assistance to troops, to the families they leave behind while they serve, and to wounded warriors when they return home. They can also share their own virtual toasts (or personal messages) on the Jim Beam Facebook fan page.