Doritos create the most large-scale augmented reality project ever seen. The Brazil department of the brand is celebrating the success of the Sweet Chili campaign, which has been joined by more than 250 000 consumers. The tagline of the project is “Release your Doritos Lover”, and with a CuboCC augmented reality the brand decided to show how huge this lover might be.
Doritos team placed a giant 5×5 meters AR code and watched Doritosish Godzilla on their laptop screen when flying in a helicopter above. Can love for these crispy chips be bigger than that? Watch the video to see how this all was implemented.