HUGO BOSS is launching a new line of BOSS Orange, and to commemorate this it invites the fans to participate in the creative process and make a T-shirt of their own. The users are invited to show their talent and creativity by making the boldest design ever on the Facebook page of the brand. Each of the contestants will provide two sketches and they will be voted by other visitors.
The voting will be finished on May 1, and then Eyan Allen (Creative Director of BOSS Orange) will choose the best one from the top-30 of the most exciting works. The winning tee will be included into the BOSS Orange 2011 Spring/Summer Collection as a special edition and the creator of this piece of clothes will be get recognition. The designer will go to HUGO BOSS headquarters in Metzingen, Germany, and complete his work with the BOSS Orange Creative Team.