The Coca-Cola is supporting the March Madness with its Vitaminwater, Glaceau product made of distilled water with vitamins, herbs and flavors, by an online mini-campaign. This is a basketball tournament, organized by the National Collegiate Athletic Association, which starts in March and finishes in April. This time the brand gives consumers hilarious and totally ridicules tips on how to keep tuned in the event.
The comedian Nick Swardson is unveiling three ways (as for now) to deal with routine things and be closer to your team. He explains how to get home from work earlier (just put on Cinderella dress), or drive to the stadium faster (by showing the policemen who stops the car that you’re in diapers), or keep in mind the brackets (by drawing the scheme on the back). The campaign’s new spots will be uploaded to the brand’s Facebook fan-page.