Adidas is presenting its Style Essentials 2010 collection in a very intriguing and splendid way. The brand has created an interactive world full of green spots and places, which unveil as the user is dragging the mouse all over the screen. When moving the arrow, you create a watercolour of the Adidas world.
The extracts from the collection and the promotional campaign “bloom” on the screen and take the consumers onto the huge world of Adidas apparel. The new Lookbook offers detailed information on the new collection and attracts more and more people who want to take a deep breath of originality.