IKEA: Resize-a-Room Ad Banners

IKEA Dubai is showing how to update your room with just one move of your hand. It has launched “Resize-a-Room” online interactive campaign, featuring a special banner ad, which can change its size. The idea is that the floor space of the rooms can vary but IKEA always has something special to make the room cozy.

The Internet users can click and drag the banner to see how the changed space can be filled with the new pieces of furniture, which perfectly fit into the new environment. The campaign is aimed at people who think that it’s near to impossible to have nice living room interiors if the allotted space is not big. With this creative approach the retailer helps them change their mind. The campaign is developed by MEMAC Ogilvy, Dubai.