P&G ‘Makes Conservation Its Second Nature’

To support the launch of P&G Future Friendly and its conservation education platform, the brand announced two separate, signature partnerships with leading organizations in the environmental landscape – National Geographic and Earth Day Network.

By supporting interactive conservation tools through National Geographic and awareness-raising activities through Earth Day Network, Future Friendly will help educate and motivate mainstream consumers to make simple household changes that help save water, save energy and reduce waste. Additionally, these efforts will help Procter & Gamble (P&G) fulfill its 2009 Clinton Global Initiative commitment to provide conservation education to at least 50 million U.S. households by the end of 2010.

Future Friendly is working with the National Geographic Society to inspire people to care about the planet, to provide consumers with educational materials highlighting methods to save energy, save water and reduce waste within their homes. Conservation education material developed specifically for Future Friendly by National Geographic will be accessible through www.futurefriendly.com and www.facebook.com/futurefriendly.

Future Friendly is also a Co-Presenting Sponsor of the Earth Day 2010 40th Anniversary event with Earth Day Network. The flagship event takes place on the National Mall in Washington D.C. on April 25, 2010, and brings together top musical talent and hundreds of thousands of people from around the world.

In addition to education-focused activities surrounding the anniversary, Future Friendly is also the exclusive sponsor of the Earth Day Network’s «Billion Acts of Green» iPhone and Facebook applications. The «Billion Acts of Green» global grassroots campaign seeks to inspire conservation through an interactive Web site and other social media tools that enable people to make a pledge to improve their environmental impact and promote other environmentally-beneficial habits to friends and family via social media channels.