BBDO Kyiv, the Ukrainian office of the worldwide best-awarded advertising agency, has adopted the international version of Pepsi Africa TV spot to the local market.
As always, it is devoted to the World Cup, soccer, sport and refreshment. Not surprisingly, as the face of this local campaign brand chose one of the most famous Ukrainian soccer players — Andrey Shevchenko.
Earlier in March 2010 the same TV spot was released under the tagline «Refresh your world» with Kaka, Arshavin, Drogba and Messi starring.
Here are the international prints:
And there are the spots with Shevchenko starring:
Here are the international spots about Pepsi Street Soccer: