Castle Lite introduces Limited Edition Pack

SABMiller’s Castle Lite is an award winning premium light beer first launched in 1994. It’s clean and crisp while strikingly differs due to its light and smooth aftertaste. In order to strengthen Castle Lite’s current position on the market, Claessens|Cartils was asked to create graphic design for a Limited Edition Aluminium pack.

The Limited Edition has been launched on the South African market. The new alumunium bottle enhances the premium positioning of the brand presenting a clean design combined with a high level of refinement. Cold metal finish of the bottle studded with snowflakes reflect the cool and fresh character of an ‘Extra Cold’ beer. Traditional in Castle Family line, silver and green remain, which ensures instant brand recognition.