Twitter, the world’s No.1 social network turns out to have much more genious inventions in store than just microblogging. «Fledgling» is the name of a new product presented by Twitter. But this time it has more to do with wine and charity than with social networking.
Twitter teamed up with Crushpad, the acclaimed wine producer having its vineyards in Napa Valley, California, to present «Fledgling Wine» that comes in two tastes: a 2009 Chardonnay and a 2009 Pinot Noir. Both of them are priced at just $25 a bottle and $300 a case. The best part of this initiative is that $5 from each sale are invested into Room to Read, a non-for-profit organization specializing in making education available for the children living in the poorest countries in the world.
The money invested will cover the cost of educational programs for the children of Uttarakhand, India.
«The Fledgling Initiative embodies two things that are at the core of Twitter’s mission: providing access to information and highlighting the power of open communication to bring about positive change. This initiative is just one piece of that approach. Take part in this mission and pre-buy our limited bottles of the wine«—say Biz Stone and Evan Williams, founders of Twitter, in their appeal published on the project website www.fledglingwine.com. Follow this link to learn more information on Fledgling Wine and order the product. To stay informed of the latest news on this charitable initiative, follow the project on Twitter @fledgling.