Roots & Wings is a new premium organic brand launched by Belinda Gooding, the former chief executive of Duchy Originals, with designs by Springetts Brand Design Consultants. The brand promises to capture everything beautiful about lovingly crafted, inherently delicious products.
The brand name points to ‘roots’ to give your children stability and ‘wings’ for confidence and aspiration. 10% of Roots & Wings’ profits will be donated to children’s charities.
The designs for the new brand have strong, confident organic cues, which deliver quality through strong colours and tactile finishes across the range. These cues also have a natural, handcrafted feel to them.