Clinique continues its tradition by pioneering the connection between dermatology and cosmetics through a custom-fit beauty experience. It becomes the first cosmetics brand to use the Apple iPad® in-store as part of a state-of-the-art, self-guided skin care diagnostic tool being rolled out this month at select counters nationwide.
Using software exclusive to Clinique on the Apple iPad at Clinique counters, consumers identify their skin care concerns and receive personalized recommendations using a 90-second computer-guided skin care analysis. The diagnostic tool processes over 180,000 product combinations that precisely match each consumer’s personal needs. At the end of the intuitive analysis, consumers receive a printout or email with a list of their custom-fit product recommendations.
Clinique also introduces the following new technologies for 2011:
Clinique is the first beauty brand to use Microsoft Surface® in-store. The Clinique Smart Bar™, an oversized touch screen counter that can detect objects and gestures using the embedded Microsoft Surface unit, is being installed this month at Bloomingdale’s flagship store at 59th Street in NYC. After accessing product information, Clinique.com’s best in class user reviews and how-to videos, shoppers can easily add their favorite products to a virtual browsing basket. The user-friendly application allows shoppers to print out a barcode and present it at the nearby express service counter for quick checkout. If they choose, shoppers can socialize the experience by sharing the virtual browsing basket directly to their Facebook wall.
Clinique partners with virtual makeover website TAAZ.com, giving consumers the option to simulate skin care product usage over time. Currently available on Clinique.com for Clinique’s groundbreaking new product Repairwear Laser Focus Wrinkle™ & UV Damage Corrector, the online tool enables consumers to upload a photo and immediately see a simulation of results after using the product for 12 weeks.