Diet Coke and ASOS are going to create a style stampede as they launch a fashion giveaway, a fancy can and search for the UK Street Style Star, this spring.
The soda brand is giving its fans the chance to update the wardrobe for less with the latest collections from ASOS. To take advantage of this offer, consumers are encouraged to look out for the limited-edition lip-smacking Diet Coke can, available in stores across the UK from March. Taking its inspiration from the bold red lips on this season’s catwalks, the iconic silver can has been kissed with a print of the perfect rouge pout. To get hands on vouchers worth £100, £20 and £10 to spend at the online store or £5 off the next ASOS purchase of £20 or more, the fans have to simply enter the unique on-pack code on Coke Zone.
Diet Coke and ASOS Together have launched Street Style Star to uncover the most inspiring looks from around the country, with three lucky winners getting to see themselves and their signature style up in lights on the world-famous Piccadilly Sign in London. All GB residents over the age of 16 years can enter and showcase a striking style by uploading a photo to asos.com/streetstylestar from February 28 until April 4.
What’s more, a regional shortlist of the girls rocking the most-loved looks will be exhibited on the online hub from April 8-25. Consumers are also invited to vote for their favourite to be crowned a Street Style Star and be in with the chance of winning £1,000 to splash on a new wardrobe at ASOS, and keep an eye out on the iconic Piccadilly Sign in May to see which three inspiring individuals win the ultimate prize.