Last summer, Levi’s started its massive ‘Ready to Work’ campaign to celebrate labour and common people, and following the launch of this massive promotion, the brand kicked off two workshops, Print (San Francisco) and Photo (New York), which were open in August and October correspondingly, providing creative Americans with an opportunity to develop their new pieces under supervision of industry experts. With the winter break being over now, Levi’s is announcing a follow-up of the successful handicraft-themed series and is opening its new Film Workshop in LA on April 17 to be running through August 8.
“The Levi’s Workshops are a series of venues dedicated to creative production and collaboration. The Film Workshop celebrates the craft of filmmaking and the other arts raised in the streets of Los Angeles. We champion a variety of styles and techniques; from super 8 to 3d, home movies to avant garde, amateur to professional. This Levi’s Film Workshop is a place where we facilitate and you create,” states the brand at the official online hub of its workshop project.
For the new incarnation, the brand teamed up with MOCA (The Museum of Contemporary Art) to give aspiring filmmakers a unique opportunity to make their own films and feel closer to the magic world of cinema. At the project’s hub, the brand mentioned that the new workshop will be housed inside the Geffen Contemporary at MOCA (during the Art In the Streets graffiti art exhibit), and that Levi’s is providing just everybody who’s interested with the “access the Workshop’s equipment rentals, edit suites and other resources free of charge.” According to www.juxtapoz.com, the participants will be invited to the screenings of “various art films, and will have a full library of some of the great street art, graffiti, and art films.”
Stay tuned for more information on the third Levi’s workshop.