Peugeot is looking to liven up its new positioning for the U.K. market expressed by a strapline «Motion and Emotion». This phrase is used to communicate the identity of Peugeot cars as the one that presents the unity of unparallelled technological strength and eye-pleasing elegant design. The automobile brand has partnered with a crowdsourcing solution provider eYeka to hunt for the most creative ideas that will help explain the point behind the mentioned strapline to the British consumer.
Two companies are now on the lookout for the best videos, photos and designs from the most creative Peugeot fans. The authors of the best works will be awarded with cash prizes from £6,000 prize fund. with the author of the best video winning £6,000 prize, while the authors of the best photos and designs receiving £500 each.
The deadline for entries is May 9th. On that date, the jury of the contest will prepare a short list of the best works. Afterwards, the general public will select the winners during the public voting.
Accoring to marketingmagazine.co.uk, Andrew Goodall, Internet manager for Peugeot UK, said: «In the UK, the year-old ‘Motion & Emotion’ brand positioning needs to resonate and mean more to consumers, and we felt that a consumer generated solution would be of value.
«Not all consumers are created equal. Spectators, enthusiasts, fans, and finally creative consumers, can all help create a brand’s story.»
To learn more details on the competition and to see the entries submitted to date, please visit the dedicate project hub at www.expressmotionandemotion.co.uk.