On the event of Earth Day, Volkswagen released a new video spot to bring attention of car owners around the world to the issues that require our personal attention and involvement. In a new 30-second video the car manufacturer encourages drivers to perform tire air pressure checks daily as sufficient air pressure in your tyres may save you from paying more for gasoline and at the same time helps save the environment.
This video spot is part of VW’s ‘Think Blue’ campaign by Canadian division of the car brand aimed at pairing progress and environmental protection. To learn more about the initiative, please visit www.vw.ca/thinkblue.
The agency behind the campaign is Red Urban.