Bud Light has rolled out an innovative solution to lure even more American beer drinkers. The brand’s package innovation dubbed ‘My Bud Light’ offers consumers to write short messages on the beer label with pointy objects, such as a key or a coin.
The 12-oz. beer bottles with ‘My Bud Light’ label have been available across the U.S. since April.
The innovation celebrates beer as the most ‘social’ drink that accompanies parties, night outs with friends and just friendly chatters. Using the new offer, consumers will be able to surprise their friends with a funny message on the bottle, write down a phone of a lovely girl or just claim the beer belong to them in case they don’t want to share the bottle.
Mike Sundet, senior director, Bud Light, comments on a new package enhancement, «This new bottle is one of the many ways we can bring Bud Light’s fun personality to life. Bud Light drinkers are always looking for fun, quirky ways to express themselves, and the My Bud Light bottle offers them a canvas to do just that.»
For more information on the new offer from Bud Light, please visit www.facebook.com/budlight.