Russian Standard Vodka has named TDA_Boulder as its U.S. media agency of record to further strengthen the brand’s market position in the USA. Creative duties are handled on a project basis. An undisclosed budget will go to national TV, outdoor, online and print advertising.
Russian Standard Vodka vp of marketing Ms. Sumindi Peiris states, “We will invest heavily to bring Russian Standard Vodka’s American market penetration to be commensurate with Western Europe and Russia. TDA has shown that their methodologies and market expertise will make that possible, by reaching our target consumer segments in relevant mediums, without waste.”
TDA ceo Thomas Dooley says, “This media AOR win is a milestone for TDA_Boulder, and strong acknowledgment we’re building a world-class resource for clients who seek great media thinking and executions. And, of course, to help introduce one of Russia’s great premium brands to the United States is simply very exciting.”
The Russian Standard vodka portfolio dominates the premium segment in Russia with a 60 percent market share. 2010 sales of over 2.5 million cases were in more than 75 export markets across Europe, the U.S. and Asia.
TDA_Boulder, based in Boulder, Colo., is a strategically-focused creative agency with $37 million billings from Russian Standard and other clients including FirstBank,Webroot, Boyer’s Coffee, Titus Bicycles, Cloudveil, Justin’s Nut Butter, and 1% for the Planet.