Chevrolet Supporting the ‘Table of Brotherhood Project’

General Motors’ Chevrolet is sponsoring the ‘Table of Brotherhood Project,’ a four-city tour honoring the legacy of Martin Luther King, Jr. The initiative culminates on August 28 with the dedication of the Martin Luther King, Jr. National Memorial in Washington, D.C.

The dedication will mark the 48th anniversary of King’s ‘I Have a Dream’ speech following tour stops in Atlanta, Memphis, Chicago, and Washington, where diverse community leaders will dialog on topical social issues.

General Motors and the General Motors Foundation are among the largest sponsors of the King memorial, having donated more than $10 million to the Washington, DC Martin Luther King, Jr. National Memorial Project Foundation, Inc.

«We admire and respect Dr. King’s eternal legacy and all that he represents,» said GM Chairman and Chief Executive Officer Dan Akerson. «This is an important moment in our nation’s history and we hope this memorial will inspire others to turn their own dreams into action».

The feature of the program is a table designed by Scott Tucker of Raunjiba furniture, where people of all backgrounds and opinions are invited to participate in culturally and socially relevant conversations around King’s vision. Discussions are also available online on the Chevrolet web site.

The discussions will be moderated byRoland Martin, a CNN News contributor and commentator for TV One Cable Network. The Table of Brotherhood Project is highlighted in a TV ad that aired during the recent BET Awards. The ad features Americans from all walks of life taking their seats at an endless table. The ad was created for Chevrolet by SpikeDDB, its African-American advertising agency of record.

In winter GM launched ‘Inside the Vault’ TV project.