Global design agency FITCH today unveiled a worldwide communications campaign for Molton Brown’s new fine fragrances range. Launching at Harrods on August 4th, the luxurious Molton Brown fragrances feature unique imagery designed to illustrate and celebrate the story and provenance of each fragrance. A first for the beloved British beauty brand, Molton Brown’s collection of five luxury unisex fragrances is supported by a rich and colourful campaign both at retail and above the line.
The campaign is made up of a series of five inspirational illustrations—one per fragrance—featuring stylised elements reflecting each fragrance’s carefully selected ingredients. As well as being visible online and at retail alongside stunning multi-layered window displays, the campaign will go above the line on London Underground billboards from September.
David Roberts, Creative Director at FITCH, said “We were delighted to have the opportunity to work with such a classic British brand. We’re really proud of the fragrance campaign work as we feel it is quite a departure for the category; the illustrative, bold campaign we developed sets Molton Brown apart in a crowded category and as such gives them a unique and very ownable style.”
Rachael Swindlehurst, Head of Global Marketing at Molton Brown said “We’re thrilled with the work FITCH have done—we really feel it captures the spirit and energy of the revitalised Molton Brown brand. The fragrance campaign showcases the brand’s new look perfectly as we launch our first fragrance range. We are looking forward to seeing the campaign go live in the coming weeks.”