The Red Dot Design Award 2011: Communication Design Category

The Red Dot Design Award is an international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 6,000 submissions from 40 countries, the Red Dot’s international design competition ranks among the largest and most renowned in the world. The competition is divided into three categories: product design, communication design, and design concept. It serves to recognize those organizations that distinguish their business activities through design. This year the official award ceremony to honor the winners in the communication design category was held at the Konzerthaus in Berlin on October 7.

Some of the winners are listed below (view the full list from all the 17 categories here):

Corporate Design

Beryozka Petrol Stations
red dot
client: Totaloil, LLC, Moscow
design: PLENUM Brand Consultancy, Moscow

red dot
client: Constellium
design: Interbrand, Paris/New York

Packaging Design

red dot
client: Royal Unibrew, Faxe
design: Designit, Denmark

Görtz 17 Shoelace Box
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client: Görtz GmbH, Hamburg
design: kempertrautmann gmbh, Hamburg; loved gmbh, Hamburg

Gut Kerschlach Cheeses’ UFO
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client: Gut Kerschlach GmbH & Co. KG, Pähl
design: bibs industrial design consultancy, Munich

Monkey 47—Schwarzwald Dry Gin
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client: Black Forest Distillers, Loßburg-Betzweiler
design: Discodoener, Stuttgart

Orbit Redesign
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client: William Wrigley Jr., Chicago
design: Interbrand, Cincinnati

Ramlösa Premium PET Bottle
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client: Carlsberg Sweden, Stockholm
design: NINE, Stockholm

Rezept-Destillate Fruit Spirits
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client: Rezept-Destillate, Felix Möhl, Wettingen
design: Thomas Lehner, Visual Communications, Berlin

Image courtesy:

This year, communication designer Martina Morth from Dortmund, Germany, received the ‘red dot: junior prize’ including a prize money of 10,000 euros. Her awarded diploma thesis “Aufschwung durch Ableben” (“Economic revival through death”) visualises an unusual and at the same time macabre topic.

In 2011, Audi succeeded in defending the ‘red dot: client of the year’ title, given to a client, who shapes global markets through investment in creative and innovative communication work. AUDI AG collected nine red dot distinctions within the “red dot award: communication design”— and thus, still remains the strongest and most successful brand in communication design.

Beetroot Design Group was appointed as ‘red dot: agency of the year’ was an unforgettable experience for the whole team of the agency. Beetroot received the ‘Stylus’, the highest team distinction, for its continuously and outstandingly design achievements.

Guests of the event could visit the Designers’ Night special exhibition ‘Design on stage—winners red dot award: communication design 2011,’ which was open until October 16, showcasing all winning works will be presented within the exhibition. Learn more about the event from the press release.

Now, the registration for Red Product Design 2012 is running here. The winners of the Design Concept category will be awarded in Late November (learn more from the competition process overview).