The year is running to the end, and it’s time to summarize its results. Google does it in its 11th annual Zeitgeist report aimed to show what people around the world were searching for during the last 12 months and give some idea of the spirit of the time.
‘With Zeitgeist, we look at the most popular and the fastest rising terms—the terms with the highest growth in 2011—in many categories across many countries around the world. For our 2011 Zeitgeist site, we’ve improved the visualizations to make it easy to compare terms across categories, added detailed infographics for an immersive dive into the data and created a video overview of the search terms that captivated the world this year’, writes Amit Singhal, head of Google’s core ranking team, in official company blog.
Mashable notes that this year’s search rankings are clearly dominated by Apple: such terms as iPhone 5, Steve Jobs and iPad 2 all made the top 10 list for fastest-rising searches, while iPhone 4S, iPad 2 and iPad 3 took up three of the top 10 places in the consumer electronics category.
Earthquake in Japan turned out to be the most searched global event. And of course Google mentions that people around the world were actively exploring information about it’s own social network Google+.
To view the detailed report on what people were interested in during 2011 go to the dedicated web site.