The Recipients of DBA’s 2012 Design Effectiveness Awards Announced

The Design Business Association, the UK organization that measures and rates the effectiveness of design in a range of categories by using commercial data to evaluate the success, announced the winners of its annual Design Effectiveness Awards, which included projects by leading design agencies. The ceremony, which was held in London on February 16, brought together 450 industry leaders, who received 62 gold, silver and bronze trophies, awarded by the association this year in 12 categories.

The judges considered only the projects, which “demonstrated design’s tangible effect on a client’s business,” so agencies had to provide a clear proof of the fact that their design solution helped the clients to solve their business problems. The DBA also builds a chart of the agencies, which create the most effective design projects, based on the number of points they collect (Gold = 15, Grand prix = +10, Silver = 10, International Export Award = +5, and Bronze = 5). For the second consecutive year, Elmwood takes the lead, followed by Pearlfisher, The Team, Good and BrandOpus (the list also includes Blue Marlin, BrandHouse, Lewis Moberly, Coley Porter Bell and others) Some of the winning projects are listed below (one of the Award recipients for each, except Packaging), the full list is here.

The Grand Prix

Photo: Legal & General Brand is Everything, Agency: Smith & Milton, Client: Legal & General,

Corporate/Brand Identity

Photo: Froosh, Agency: Pearlfisher, Client: Froosh AB,


Photo: MOMA!, Agency: Pearlfisher, Client: Moma Foods, Gold Award,

Photo: Bottlegreen, Agency: Ziggurat, Client: Bottlegreen Drinks Co, Gold Award,

Photo: Funkin Mixers, Agency: Blue Marlin, Client: Funkin Ltd, Silver Award,

Photo: No 3 London Dry Gin, Agency: Brandhouse, Client: Berry Bros and Rudd, Silver Award,

Photo: Rowse Honey, Agency: BrandOpus, Client: Welness Foods, Bronze Award,

Design for Society

Photo: Stop Sex Trafficking Campaign, Agency: 300million, Client: The Body Shop,

Museums, Galleries, Events & Visitor Attractions

Photo: Museum of London, Agency: Coley Porter Bell, Client: Museum of London,


Photo: Dulux Perfect Accessories, Agnecy: Webb deVlam, Client: ICI Paints Akzo Nobel,

Design Management

Photo: Culture & Sport Glasgow Design Management, Agnecy: Tayburn, Client: Glasgow Life,

Interactive & Digital Media

Photo: Chewits, Agency: Tayburn, Client: Leaf International,

Internal Communications

Photo: Be Brilliant Together, Agnecy: The Team, Client: Logica,

Point of Sale

Photo: Caffé Nero Iced Drinks, Agency: Together Design, Client: Caffé Nero,


Photo: GO UK ‘Be Inspired’ Brochure Series, Agency: Acumen, Client: Uk Trade & Investment,

Temporary Exhibitions and Experiential

Photo: Android at MWC 2011, Agency: Communication By Design, Client: Google,