Cathy and David Guetta Promoting Renault Twizy

Renault has officially introduced its new Renault Twizy at the Geneva Motor Show and signed DJ David Guetta to promote it for one year.
Photo: Cathy and David Guetta

David Guetta and his wife Cathy are announced Renault Twizy ambassadors and are kicking off a global Twizy ad campaign entitled ‘Plug into the positive energy’. Renault has launched a dedicated web site where people can experience a 3D sound. To help fans plug into the positive energy, David Guetta will create a new version of the song Alphabeat from his latest album Nothing But the Beat.

David Guetta will also feature in a video ‘Alphabeat—Plug into the positive energy’ directed by So Me, known for the creation of videos for Justice and Kanye West. The film that will exclusively premiere at a private party at L’Atelier Renault in Paris on March 27 will have a version developed in interactive format via Facebook Connect.

The partnership with David and Cathy Guetta was a natural choice,” says Stephen Norman, Senior Vice President, Global Marketing & Communication at Renault. “For Renault Twizy, a full-electric urban tandem featuring one-of-a-kind styling and targeting the rising generation, we wanted a strong and indisputable icon whose positive energy, French roots and international success embody this shift into a new world.”

Photo: Renault Twizy

The ultra-compact Renault Twizy is an electric car with the price starting at €6,990 inclusive of taxes. Renault Twizy customers have to lease the battery. It costs starting €45 a month inclusive of taxes for an annual distance travelled of 7,500 km. Renault Twizy is available in two versions: one version requires a driver’s licence (with a 15kW (20hp) motor), while another version tdoesn’t require a licence (with a 4kW (5hp) motor).

A week ago, Renault ran an original competition encouraging unmarried women to make proposals to their boyfriends for a chance to win its Twingo Dinamique model and other prizes.