Philips Norelco, the iconic electric shaving and grooming products brand, has partnered with five professional hockey teams including the New York Rangers, Pittsburgh Penguins, St. Louis Blues, Detroit Red Wings and Nashville Predators to celebrate the playoff beard. All hockey fans know what it means. Not shaving for a while to support their favorite team has remained a ritual for fans to show off their solidarity for years.
Philips Norelco has created sneak peek of what’s to come in the end featuring two hockey rival legends, Jeremy Roenick and Mike Modano.
«For decades, we have engineered game-changing electric shaving and grooming products worthy of hockey’s most notable beards,» said Kristi Crump, Marketing Director, Personal Care at Philips Consumer Lifestyle. «It takes a pro product to stand up to the playoff beard and Philips Norelco groomers and shavers can get the job done – from the last shave before the first game starts, to a momentum-shifting trim during the series.»
Fans will have a chance to win 2012—2013 season tickets through the ‘Go With A Real Pro’ Sweepstakes that can be entered via Facebook, SMS messaging and interactive TV experiences.
Throughout the playoffs, Philips Norelco will be providing fans with watching experience during playoffs. For example, Philips Norelco Real Pro Photo Station will allows fans to take photos of their bearded face in a hockey pro cut-out and share their photos online.
Philips Norelco will launch a branded section of the stadium called Pro Beard Zone, where fans will receive Philips Norelco/team attributes. Additionally, Philips Norelco Pro Beard Cam will track game-goers in the audience with the best beards for one winner to win a Philips Norelco prize pack and a seat upgrade.