To celebrate London 2012 Olympic Games, Coca-Cola South Pacific has launched a limited edition Coca-Cola aluminum bottle.
The vibrant red bottle with yellow, blue, orange and black stripes commemorates Coca-Cola’s partnership with the Olympics and features an Olympic torch image as well as the iconic Olympic rings.
There are two lines of new bottle design—creative and commemorative, both come in a 250ml size with a crown seal cap. According to B&T, the commemorative bottles will hit the market across the Coca-Cola, Coke Zero and Diet Coke range on June 8 and will be available through August in select licensed venues. Classic designed aluminum bottles will be available from July until October in participating restaurants and cafes.
Coca-Cola will promote the limited edition bottles using various point-of-sale (POS) tools including counter units with product on display, posters and digital artwork for on-premise plasma screens. The POS is developed by Sydney-based studio Fuel Creative.
The company has also recently introduced the Olympics anthem, which is a part of its global ‘Move to the Beat’ campaign.