To celebrate its Free range footwear, Nike is currently running an interactive exhibition called The Super Natural Ride in the O-Yane Plaza at Roppongi Hills in Tokyo.
Nike introduced the Free technology in 2004 to revolutionize the footwear with light and comfortable sneakers. Earlier this year, the company presented a new Free Gym+ shoe and last month Nike has rolled out a new video called ‘I would run for you’ to promote its Free Run+3 sneakers.
The Tokyo exhibition includes works of talented graphic designers, illustrators, and creative studios in Japan that visualized the Nike Free concept. According to Nike Kicks, special highlights are the Lightness Experience and Flexibility Experience, designed to showcase the unique attributes of the sneakers. Visitors can not only see the works but interact with them stimulating mind and body. The exhibition is open till June 3.
Nike also opened the Mars Exhibition at the Park Avenue, New York on May 15. This exhibition is collaboration between the sports brand and artist Tom Sachs and his team who helped to create a unique collection that fuses sport and space travel.
On 55,000 square feet of the Park Avenue Armory, visitors can make a scientific exploration of how to survive and even colonize the red planet. They can see what is needed to implement this mission—from food delivery systems and entertainment to agriculture and human waste disposal, reports Highsnobiety. Space Program: Mars will be open till June 17.