Uniqlo Has Appointed Novak Djokovic as Its Global Brand Ambassador

Uniqlo has signed the top professional tennis player for five years. Serbian player Djokovic, who established the charity Novak Djokovic Foundation, will be promoting the Uniqlo clothing worldwide and will help the brand develop the functional wear.

Photo:Tadashi Yanai and Novak Djokovic during a press conference in Paris, from AFP

The first results of the partnership were unveiled yesterday, on May 27, at this year’s Roland-Garros French Open Tennis Tournament, where Djokovic debuted his newly designed Uniqlo match wear.

Tadashi Yanai, Chairman, President & CEO of leading global Japanese retailer Fast Retailing, said, «We are extremely pleased to have Novak Djokovic become Uniqlo‘s global brand ambassador. We will use the most innovative fabrics and technologies to develop match wear that can contribute to the performance of a globally recognized and respected sports person like Novak. At the same time, Uniqlo will incorporate latest fabrics and technologies to co-develop with him the ultimate functional apparel that can be worn, and enjoyed, by people all over the world.»

As its first corporate social responsibility activity, Uniqlo will manufacture a custom-designed charity UT (Uniqlo T-shirt) to sell at a select number of Uniqlo stores and online. Proceeds from the sale of this UT will be donated to the Novak Djokovic Foundation to support children’s programs.

Now, Uniqlo is selling its Coca-Cola-inspired designer T-shirts.