In an attempt to bring attention to the brand’s broad scope of products and solutions, Panasonic Corporation of North America today launches a new communication campaign. Panasonic offers a big range of products for consumers, B2B segment, and industries.
The company also aims to become the electronics industry’s leader in green innovation by its 100th anniversary in 2018 and its steps in the direction are successful. The Interbrand Best Global Green Brands survey of 50 top brands showed that Panasonic rose from number 10 to number six in the global ranking.
The all-integrated campaign is supported by print, on-line advertising and TV commercials which are combined by a theme of ‘Just Another Way We’re Engineering a Better World for You.’ This is Panasonic’s highest advertising investment in a sports event in its history.
The campaign features three TV commercials including an anthemic commercial which showcases the brand’s range of products and solutions for consumers and business including VIERA flat-panel internet and 3D-enabled TV’s, and Toughbook computers and Lithium Ion batteries. It also presents an entire planned eco-smart community called Fujisawa Sustainable Smart Town, which Panasonic is developing in Japan to demonstrate a model for sustainable living.
The second spot highlights Panasonic’s business solutions and the third, which features US Women’s National Soccer Team player Alex Morgan—its Smart VIERA HDTV.
«Surprisingly, even today many people are not aware of the broad scope of the Panasonic products and solutions that touch literally every part of our daily lives,» said Betty Noonan, Vice President of Marketing and Brand Management, Panasonic Corporation of North America. «Panasonic’s founder, Konosuke Matsushita, was deeply committed to contributing to society and improving people’s lives. This is where our long-time brand promise ‘Ideas for Life’ comes from. The new campaign is designed to complement and be true to that legacy by communicating Panasonic’s intention to engineer ways for people to enjoy better and more sustainable lives around the world.»