Kraft Foods Has Introduced a New Toblerone Flavour in a Light Blue Packaging

Capitalising on one of the hottest snaking trend of mixing salty and sweet flavours, Kraft Foods has launched a new product in the Toblerone range in Switzerland, which is soon to be introduced to other international markets across Europe, UK and USA.

The new flavor is Toblerone Crunchy Almonds in an unexpected light blue-coloured packaging, designed by the London creative agency Bulletproof.

Jose Gorbea, Senior Marketing Manager, Global Chocolate at Kraft commented: «The arresting design successfully transitioned through to the ‘Switzerland goes Blue’ campaign, which was an unparalleled success. In Switzerland so far, Toblerone Crunchy Almonds is outselling our previous NPD flavours at 3:1.”

Pic: new Toblerone Crunchy Almonds pack, designed by Bulletproof