LFH Relaunches Lyons Biscuits with New Packaging

LFH has rebranded  popular British biscuits with more than 100-year history, Lyons Biscuits, aiming to return the brand to the hearts and minds of consumers.  

The agency has given the Lyons brand mark a confident new look — replacing the original gold keyline with red, to signify ‘The Great British Welcome’. The teapot and mugs icon was introduced to further reinforce the heritage of the Lyons brand, locking this up into a ‘home’ and giving it a central position on pack.

Pic. Lyons Biscuits’ packaging: before (on top) and after (at the bottom) images