Since September 14 through to September 28, the Moscow centre of modern art, design and architecture ARTPLAY will host an exhibition of 100 best works submitted by 76 young talented Russian artists as part of the Russian-only design competition organised by Martini Art Club to create the best arty packagings for the brand’s bestest selections —Martini Bianco и Martini Asti. Two finalists, whose artworks will be used to produce limited-edition labels for Martini Bianco and Martini Asti for the Russian market, are to be revealed at the venue.
Along with artworks of the finalists of the packaging competition, the exhibition will showcase some original pieces of art from the Turin museum of Martini&Rossi, such as prints and posters by Pablo Picasso, Andy Warhol and Giorgio de Chirico, as well as audio and video recordings which capture the history of the Martini brand since early 1920s to the present day. There are some rare recordings from the Martini Terazza parties featuring Alain Delon, Paul Newman, Prince Charles, Pelé, George Hamilton, Marcello Mastroianni, Eve Montant among others.
Famous Spanish designer and architect Rafael de Cardenas will be a special guest at the opening of the gallery at ARTPLAY in Moscow on September 14.
The Martini Art Club project was launched earlier this year by Martini Russia’s marketing team as a collaborative and creative platform for young Russian artists who share the brand’s philosophy standing for the belief that «Luck is an attitude».
* (Updated) Here are some images from the opening ceremony: