Marmite Has Launched an Integrated DOOH + Facebook Campaign for the Brand’s Lovers and Haters

Iconic British spread Marmite has launched a pre-Christmas campaign for its Gold version in London encompassing both social media and DOOH channels to give its fans a munite of fame.

As a first stage, Marmite invited all its fans (and even foes) to have some fun with its new app allowing to submit users’ photos which then appear on a large digital screen of the famous Christmas lights on Oxford Street.

Check out the app here:

Pic. Screen shots from Marmite Christmas app

In a second phase of Marmite’s photo fun, curious shoppers starting November 26 can pop in at the roadside photo booth equipped at the Selfridges’ bus stop, take pictures of themselves expressing love or hate to the brand, and again, become famous for a moment, having their photo appeared on the digital screen (of course, at night only).

The photo booth will be interactive for 12 days of the 4-week long ad campaign, and when not active will display a humorous gallery of images of all the fans or foes of Marmite that have been submitted via Facebook.

This integrated Marmite’s campaign was created and delivered by Kinetic and its creative division Fuel along with Mindshare, Grand Visual, DDB and Clear Channel.

Photo: London, Oxford Street’s Christmas lights featuring Marmite’s fans and foes