Nike brings together the two most famous golfers of our days, Rory McIlroy, who has recently joined the team of Nike faces, and icon Tiger Woods in a tongue-in-cheek new ad titled “No Cup is Safe.” The TV spot, developed by Wieden + Kennedy, revolves around skillfulness and lighthearted competitiveness.
The ad, which has two versions (60-second and 30-second cuts), features golf titans Tiger and Rory as playful rivals, who are demonstrating their talents by knocking balls into almost every available cup around them, including the ones in the rooms with glass windows (the balls fly right through the glass), in wedding parties and restaurants. “The viewer is reminded that these two Nike Golf athletes can excite, engage and perform like no others in the sport today,” says the brand.
This is the first ad Rory is starring in as a face Nike Golf. “I’m genuinely excited about the first Nike TV ad I will be appearing in as a Nike athlete. The theme of the ad is really cool and it’s a great way to kick off my career at Nike,” he says. The 23-year old golfer, which has just signed a 10-year and multi-million deal with Nike ($250m as CNN reports), may replace Tiger (whom Nike supported in the toughest times) in the family of Nike Golf faces over some time. Still, BBC reports that “McIlroy, say insiders, has not been signed as a like-for-like replacement. Instead, expect to see the two marketed together—Woods chasing the four more major wins he needs to match Jack Nicklaus’s record, McIlroy battling him as the new generation.”