Jim Beam has tapped Leonardo DiCaprio for an advert, which is airing exclusively in Japan. Surprisingly enough, the brand has not engaged the Hollywood A-lister in a massive campaign—the highest paid actor in 2011 stars in a simple (and a bit odd) short commercial. In the ad, which is just 17 seconds long, Mr. DiCaprio first appears as a sculptor and then turns into a magician.
He shapes a perfectly round ball of ice and then destroys it in a glass with a snap of his fingers. After that, he pours brown liquid onto the chipped ice and says, “Cool bourbon. Jim Beam.” These are the only words he pronounces in the commercial with an old-fashioned video game-like soundtrack. The endorsement’s cost is not disclosed.