Facebook has unveiled the latest redesign of its News Feed, aiming to make it cleaner and yet more informative for the users. The two pillars of the latest changes are categorization and focus on visual content. The feed, which has grown cluttered over the past years, is now split into several sections, “All Friends,” “Music,” “Photos,” “Following,” “Games,” “Close Friends,” as well as any of Interest Lists or Friend Lists. With the stories sorted into these categories, it has become easier to keep track of everything that appears in the news feed.
“At a personal level we built a service that lets you see and feel the people and friends you care about. What we’re trying to do is give everyone in the world the best personalized newspaper. It should have quality public content from friends. It should have a front page and it should let you drill down into any topic you want. It should be visual, rich and engaging. They should be displayed with more than just text,” commented Facebook CEO Mark Zuckerberg.
The categorization allows to go deeper into what’s happening now, while the previous design allowed to see only the surface. This means that the updated News Feed helps get more control over the user’s homepage.
The latest updates are focused not only on the text, but on photos and videos, too. “Now that we all have cameras in our pockets, news feed has become primarily about visual content. Almost 50 percent of content in the news feed is visual. Now the average news feed Pages posts are almost 30 percent of the content. How we’re sharing is changing,” added Mark Zuckerberg.
Officially the rollout of the new design started yesterday, however, the users will see it live in the coming few weeks.