Frito-Lay’s Cheetos Crunchy arrives in limited-edition glowing packaging in time for Halloween

Frito-Lay’s Cheetos Crunchy brand has got a spooky, but cute outfit this Halloween. The brand is revealing limited edition, glow-in-the dark snack packs to tap into the holiday’s spirit.

The treat-size packages are available in 30-count multipacks across the USА at $5.00, the suggested retail price of a snack bag. The packaging here works as an additional decoration for the holiday—on eating up the Cheetos snacks, fans can use the glow-in-the-dark individual packaging as an element to their costumes or the interiors, while the larger multipack bag also works as a treat sack.

Pic.^ Cheetos Crunchy, Halloween Edition 2013 (click to enlarge)

When the lights are off, the pack’s background turns black, while the brand’s name and its official mascot Chester Cheetah pictured on the front of the pack start to glow. To maximize the glowing effect, fans are asked to place the fluorescent Cheetos snacks bags under a bright light for a few seconds.

Before the launch of the new packs, the brand conducted a survey that revealed that 65% of American adults (of 1,000 adult consumers participated in the poll) said they would be celebrating Halloween this year and 1 in 3 adults were planning to dress up in a costume. Other findings include:  parents are more likely than non-parents to spook their friends, decorate the house with related elements and play a trick; men love tricks more than treats; and home is defined as the top place to spend the Halloween night (41 percent of adults are to watch a scary movie and host a party at home).

“The Cheetos brand brings out the fun and mischievous side in all of us, and so does Halloween,” commented Ram Krishnan, VP of marketing for Frito-Lay. “We couldn’t think of a better way to celebrate than to learn more about how our fans are celebrating this year while introducing our new glow-in-the-dark packaging, perfect for the holiday.”