YouTube, Amazon and Google named the top youth brands in the UK

The independent research firm Voxburner, a spin-off from The Beans Group, yesterday held the biggest Youth Awards ceremony of the year at The Barbican Center, London, where the results of The Youth 100 research were revealed. The video-sharing site YouTube turned out to be more popular than Facebook, Twitter, Instagram or other non-tech brands.

The Youth 100 is an annual research on the UK youth’s—18-to 24-year-olds’—most loved brands. This year the agency surveyed over 2,500 respondents who were asked to rank 400 brands based on personal feeling towards each of them that can be described as love/like/no feeling/dislike/hate.

The Youth 100 Top 10 brands:

1. YouTube
2. Amazon
3. Google
4. BBC
5. Ben & Jerry’s
6. Cadbury
7. Facebook
8. Pringles
9. Wikipedia
10. Channel 4

Youth’s most loved brands by category:

Fast Food & Restaurants Grocery Snacks & Confectionery Alcohol
Donimo’s Coco Pops Ben & Jerry’s Absolut
Greggs Heinz Beanz Cadbury Baileys
PizzaExpress Hovis McCoys Jägermeister
Pizza Hut Kingsmill Pringles Kopparberg
Nando’s Warburtons Walkers Smirnoff


Drinks (non-alcoholic) Entertainment Technology Retail
Coca-Cola Alton Towers Adobe Amazon
Costa Cineworld Apple Ebay
Innocent EA Games Microsoft H&M
Lucozade Odeon Samsung HMV
Starbucks Wetherspoon Sony Waterstones


Health and Beauty Fashion Travel and Living Internet
Boots adidas EasyJet Facebook
Dove Converse InterRail Google
Durex Levi’s National Express Skype
Vaseline Nike National Rail Wikipedia
Sure Vans Thomas Cook YouTube


Media Mobile Providers & ISPs Charities and Campaigns Money and Finance
BBC Carphone Warhouse Cancer Research moneysupermarket
Channel4 O2 Comic Relief PayPal
E4 Orange Movember Post Office
MTV Sky NUS NatWest
The Guardian Virgin Media Oxfam Visa

In partnership with Voxburner, the youth communications agency Thinkhouse conducted a survey among students that revealed some interesting facts, as follows:

  • 55% of the respondents said that «value for money» was a factor of purchase decision;
  • 54% purchased something that they saw on social media;
  • 66% said that they would leave a website that had no mobile-friendly version.

Emily Cramp, Managing Director of Thinkhouse said: “Young people do feel there’s a role for brands in their lives. It’s no surprise that value is a driver for this audience.

Strategies that integrate next generation content and create compelling reasons for youth audiences to interact and engage with brands online is what makes them relevant.»