Arla’s Mofilm contest focuses on stories about people who “let the goodness in”

Arla, a dairy brand that promotes the power of Natural Goodness, is launching a new international film competition on the Mofilm platform. The brand is encouraging filmmakers to create a short movie to celebrate people who manage to “let the goodness in.”

Pic.: Arla’s Let the Goodness in competition (click to enlarge)

The entrants are asked to tell a story about these people and highlight the positive effect of their new habits on them and their environment, family and friends. Through the films, the brand is going to “make people stop, think and appreciate the goodness in the world.

Arla warns that the film should not be a before/after transformation story, instead it should be a narrative about people who let goodness in and see its effect on their life. In the brief, the brand says that contestants can get inspired by the non-branded online destination that encourages people to share photos of simple things that make them happy during the day.

The entries of 60-90 sec should be based on real-life footage, no animated spots are accepted. They are to be submitted until February 24, and the winners will be announced and notified in spring. The grand prize winner will receive $8,000 plus a round trip travel for two people to India with three nights’ accommodation. There will also be three runner-ups who will walk away with $4,000, $2,000 and two $1,000 awards respectively.