Apple’s new ad promotes medical potential of iPad for hospitals

Apple continues to harness the power of the iPad to improve life experiences. As part of the advertising campaign «Your Verse» launched across multiple platforms earlier this year, the tech powerhouse is releasing another story, Concussion Game Plan, that highlights the smart use of the tablet and iOS apps for medical purposes.

Cleveland Clinic in Ohio is using an iPad app to examine brains of athletes after traumas and injuries. The team behind the project has used the special C3 Logix app that helps discover and diagnose sports-related concussions through a series of injury’s effect on cognitive and motor performance. The test results reveal if athletes actually feel and perform well.

Pic.: Results of the tests by the C3 Logix app

Athletic trainer Jason Cruickshank’s team has become part of the program to test the new app that allows to see deeper than skin without actual intervention into the body. Previously, injury assessments required a range of equipment, and with the new app this all has become a way simpler.

“In the past, evaluating a concussed athlete involved a lot of guesswork,” noted. “iPad and the C3 Logix app have taken that subjectivity out of the process,” commented Cruickshank. “We needed an accelerometer, a gyroscope, and a great display to be able to objectively test balance, vision, and reaction time. iPad gave us all of that in a single device.”

The research behind the project revealed that football (153k) accounts for the highest amount of concussions in high school sports in the U.S., followed by soccer (100k), basketball (29k), and wresting (12k).

The application stores the data of the athletes’ medical records, allowing different doctors to get a quicker and deeper insight into the patient’s health state. It measures the body’s ability to maintain balance in the standing position, check the processing speed while taking connect-the-dots tests, measure recall, memory, recreation time, and visual acuity.

The dedicated page tells more about the technology and narrates a story of a younger hockey player who has experienced countless collisions.