Jamba Juice has teamed up with The DanceOn Network to encourage consumers across the USA to show their best dance moves for a chance to get awesome juicy prizes. The Blend in the Good competition is accepting videos in which consumers spread the ultimate dancing energy, blending various dance styles and moves.
With this contest, Jamba Juice is promoting its new made-to-order pressed vegetables juice mixtures which provide a super energy shot. The campaign aims to restore the brand’s image—consumers believe that its high-fructose smoothies are not that good for health, and this affects the attitude towards other no-fruit offerings.
To illustrate how much energy and healthy components these new drinks can give, the brand decided to link the new promotion with the dance-themed activity. Users are invited to showcase their dance talent by uploading their dance video, using both of the hashtags #BlendintheGoodContest and #JambaJuice.
The winners of the Blend in the Good competition will be awarded with a trip to Los Angeles, a trip to New York City, or a trip to San Francisco, plus a $100 Jamba Juice gift card. To discover more about the competition and see the entries, which have been already submitted, visit this page.
“Many on-the-go people want to eat a half plate of fruit and veggies with each meal, so we offer a way to do that without a knife and fork,” commented Julie Washington, Jamba Juice’s chief brand officer.