Global ad spend to reach $534 billion in 2014, a 4.5% increase over 2013, GroupM reports

Latest report called «This Year, Next Year» by WPP-owned media management from GroupM, forecasts that global media spend in 2014 will reach $534 billion, a 4.5% increase over 2013. The ad spending will increase 5% to $560 billion in 2015, GroupM predicts. Both figures are very close but slightly fewer than the calculations earlier revealed in July by

Photo: media spend forecast, $bn, by GroupM

Specifically, the report analyzes 17 markets showing the fastest dynamics or growth of ad spend in nominal volume. USA ranks #1 with almost 25% of global ad dollars ($162, annual growth 3.4%), where, according to eMarketer, $564.84 will be spent per person in 2014. On the other hand, China, where ad spend per person is as low as $37.01, the increase rate is as high as 9.8%, with an annual ad investment of 76 billion. Other so-called BRIC countries such as India, Brazil and Russia also show fast growing annual rates of 10% to 6% —depending on stability in domestic affairs.

In Western Europe, on the opposite, the ad spend slows down and in 2014 remains 20% its pre-recession peak of 2007. GroupM predicts that advertising investment will be moderating from double- to mid-single-digits in 2014 and 2015.

The full report is available for purchase for $250 at the GroupM website.