On 21st August, Saatchi & Saatchi Russia will host a screening of the New Directors’ Showcase (NDS), which is one of the most popular events at Cannes Lions International Festival of Creativity, and is now in its 24th year.
The venue of the Moscow event is the Strelka Institute for Media, Architecture and Design, where guests will have the chance to see the 2014 NDS Showreel for the first time in Russia. The 2014 NDS Showreel premiered in Cannes on 19th June and was followed by screenings in London, Milan, New York and Los Angeles. Screenings are also planned in Shanghai and Geneva this year.
The Moscow event will be presented by Saatchi & Saatchi’s CEO in Russia Alex Shifrin, and will include a short film of the NDS #feelthreel event in Cannes, and a live panel discussion involving leading Russian film and advertising directors.
Every year the Saatchi & Saatchi Worldwide Creative Board selects the most exciting new global directorial talent, and the NDS has established a reputation for showcasing such iconic directors as Spike Jonze, Tarsem, Michel Gondry and Jonathan Glazer at the start of their careers.
This year the Saatchi & Saatchi Worldwide Creative Board, with creative direction from recently appointed Worldwide Creative Director Pablo Del Campo, made a final selection of 19 films by 18 directors. The class of 2014 hail form Denmark, France, Germany, Israel, Italy, Switzerland, UK and the USA.
The NDS 2014 has a typically eclectic mix of music videos, animated shorts, humour, erotica, surrealism and the grotesque. There are some viral hits on the reel, including Tatia Pilieva’s erotic ‘First Kiss’, and Alberto Belli’s spoof HBO trailer ‘It’s Not Porn’.
What: New Directors’ Showcase (NDS)
Where: 14, bldg. 5A, Bersenevskaya embankment Moscow, 119072, Russia
When: August 21, 8 pm (Moscow time)