New communication campaign for Al Gore and The Climate Reality project asks “Why?” and “Why Not?”

The former Vice President of the U.S. Al Gore and The Climate Reality Project have commissioned eight WPP creative agencies to develop a campaign aimed to put pressure on the world’s political leaders to reduce carbon dioxide emissions to minimum. 

The effort entitled “Why? Why not?” targets youth of 13-21 years old and invites them to participate in a contest of short videos where they can ask world leaders “Why?” or “Why not?” questions related to climate change and environmental issues. The entries will be excepted here through September 8. The creators of the six best submissions will be flown to New York to attend the Climate Summit on September 23, and be part of a multimedia presentation to world leaders calling for action and ambition on climate change.

Photo: posters for the "Why? Why Not" communication campaign
Photo: posters for the “Why? Why Not” communication campaign

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The creative for the campaign was handled by GPY&R Sydney, with more work commissioned by seven other agencies: JWT, Maxus, The Futures Company, PPR Australia, The Glover Park Group, Blue State Digital, and affiliate company VICE.

Watch the video with Al Gore speaking about the new campaign below.