First day of school: 5 truly talented adverts that remind us of childhood

An emotional impact is the main ingredient of truly talented advertising. Not many days can be as appropriate for marketers as the first day of September to speak with consumers in a natural way — the way of sincere emotions.

Excitement before school, childish pranks, living in a world of your own, teen spirit, misunderstanding with parents… Watch five ads of brands that remind us of childhood and share our nostalgia.

The Whirlpool Every Day, Care — OK Refrigerator Commercial

Agency: DigitasLBi
Chief creative officer: Ronald Ng
Published: 3 August 2015

John Lewis Home Insurance — Tiny Dancer

Agency: adam&eveDDB
Director: Dougal Wilson
Published: 21 August 2015

Persil — First Day Of School

Agency: Animl
Director: Amanda Blue
Published: 27 August 2015

HTC — Rally for Michelle

Agency: Butler, Shine, Stern & Partners
Executive Creative Director: John Butler
Published: 15 July 2015

Bic Australia — The Hipstervention

Agency: McCann, Melbourne, Australia
Executive Creative Director: Patrick Baron
Published: 16 August 2015