Today’s market of audiovisual advertising is in the same type of ideological stagnation: the same graphic or dramatic techniques are used, which have long ceased to attract the target audience, even to irritate consumers with their mediocrity.
We will tell you about a new marketing strategy – 3D MotionDesign, which is increasingly being adopted in modern luxury brands.
So, what are 3d MotionDesign and VFX? There is no difference for the consumer. But the company needs to see the differences in the case of creating high-quality content advertising.
VFX -Visual Effects are a combination of computer — generated video captured on camera (Live Action Footage) with objects created in computer programs (CGI), produced in the process of editing a movie or clip. The main distinguishing feature of VFX-is to get the result only at the stage of post – production.
The use of visual effects in advertising has allowed companies to promote the presentation of their products. And this is an important aspect for any marketing campaign. From improving the details and aesthetics that promoted a more beautiful picture, to enhancing the dramatic moments and increasing the mass effect of the visualization.
3D MotionDesign is animated graphic, the same motion graphics — is a visual design that animates a static image. Internet, media and advertising, television, movies, device applications, video games — all these areas use it. Animated graphics should be distinguished from the usual video and animation. Motion graphics is not a cartoon, it illustrates the data or ideas, and does not reveal the full story.
Extremely complex 3D videos stand out from the crowd of common things because of their visual encapsulation ability. It offers to the consumer a unique visual experience incomparable to anything else.
One of the most developing trends in graphics is ISOMETRIC GRAPHICS. Three-dimensional spaces and objects on two-dimensional have become the subject of great interest and demand in recent years. Designers are always looking for new ways of presentation of different objects, for example, powder by GuerlainParis:
Motion design is not far behind the latest trends, and isometric graphics have been squeezed in there, along with other areas, in search of a new way of presenting hidden 3D elements on the screen.
For example, Nike:
Since art is not static and subject to mixing of different directions, isometric graphics «has created a new product of synthesis» — digital surrealism. These videos are gaining huge popularity throughout the Internet space.
Take a look at the Samsung promo:
One of the brightest representatives of the sur-illustrators is Peter Tarka.
He creates geometric 3D videos that magnetically hold viewers ‘ attention for a long time with its rhythmic algorithm of sequential movements.
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The first animated piece from my collaboration with @lg_signature I was inspired by space and how the product brings media into the environment. The television being such a prominent component in today’s world, I wanted to capture the instant impact created. The cool design was a pleasure to integrate a creation around. #LGSIGNATURE #WallpaperTV #OLEDTVW #TheArtofEssence
It is also worth noting that the use of a given algorithm for the movement of the object in the frame «hypnotizes» a potential viewer, forcing him to examine the case to the end unconsciously. Promotion will increase consumer interest, as the modern mosaic mind sets the rules of communication strategy, by creating interesting concepts of advertising, in this case, using digital surrealism. Moreover the marketing market struggle for the buyer is becoming increasingly competitive, although the current content has outdated. BUT, the use of digital art format, which has a steady profitability in different segments, such as,- auto,- art,-digital, will stimulate active sales.