For decades, marketers have been looking for methods that can find the shortest path from the product to the buyer’s heart in order to help the buyer identify with this or that product. Advertising, content, native storytelling. With the development of technology, an interactive mirror appears in the market in which the buyer sees the result of his purchase before it is made.
The study showed that mirrors attract the attention of 99% of people around. According to a report from the Markets & Markets analytical agency, the size of the market for interactive mirrors is estimated at 2.82 billion US dollars, will grow by 9.41% per year, and by 2023 will reach 4.42 billion US dollars. Thanks to an unexpected element of the interactive surface, this mirror does not go unnoticed. We present to your attention a review of cases, telling how it works.
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Innovation can transform the interaction of stylists and their clients by changing the style of consultation.
Look in the mirror and try on the perfect hairstyle for your face shape before sitting in the chair: the camera built into the mirror and the built-in cosmetic lighting give a 360-degree shot of the finished image of the client. You can take a selfie and share on social networks, automatically marking the salon.
Mirror displays also reflect the latest trends in hair and the information that the salon offers to the attention of its customers.
NEXXUS Beauty Salon in New York uses an interactive mirror to diagnose hair style and condition.
Beauty Salon Leekaja Hairbis in Seoul uses an interactive mirror as part of advice on choosing hairstyles.
The interactive surface can also advise and select the ideal spectacle frame for a particular face shape.
An interactive mirror can be used to create a virtual make-up. You only need to select the products to be used and look at the result.
L’Oreal acquired ModiFace, a software store in Toronto, which developed a series of active three-dimensional virtual mirrors for leading retail beauty brands such as Sephora, as well as smartphone applications and features for manufacturers.
I see this technology in every salon, in every country, – comments Mike Bruce, CEO of L’Oreal’s professional products, to the magazine Weekend Herald, commenting on interactive mirror technologies.
The French pharmaceutical company Sederma uses an interactive mirror to show users how older their faces will look in 30 years, and gives advice on the use of the anti-aging line and recommended products.
Data collection and analytics
In 30 branches of Alior Bank in Poland, 50 interactive mirrors were installed, on which advertising videos about the bank’s offers and products are displayed. Customers can go to the mirror and, using the sensor surface, learn more about the offer. Built-in camera analyzes the reaction of consumers and collects information about the age, gender and emotions of customers.
Virtual training with a personal trainer
Fitting rooms with interior interactive mirrors are part of a specially prepared campaign for the Adidas Women project. Women in training with Eva Chodakovskaya can test the comfort and durability of Adidas clothing. Meanwhile, the sensors in the mirrors measure the intensity of the exercises and show the results at the end of the workou2
Innovative fitting room with RFID
Interactive mirrors can turn an ordinary shop fitting room into an innovative and intelligent one. China has developed the Haier Magic Mirrow technology, thanks to which all products with RFiD tags that the customer brings to the fitting room automatically appear on the mirror surface. The user can easily get more information about them, order a different size, color or other recommended product. You can pay for the selection in the fitting room with the help of a mirror, so as not to wait for the queue.
The idea of interactive mirrors is a worthy development of event technologies. For example, a sports tote LOTTO uses a photo mirror, which depicts the hero of the brand in the form of animated balls. The camera recognizes the participant’s gender and attributes the selected lotto ball with a number to it, indicating the participant’s number. You can make a memorable photo, print it or send it by e-mail. Each photo shows a lottery with advertising information and an animated ball with a description of the character.
Technology without stopping
With the advent of the platform, its improvements appear. The possibility of storing an image with the subsequent overlay of the saved video to the newly recorded using Memori Mirror technology can be attributed to one of such bright and useful developments.
CLO Virtual Fashion has created an advanced technology for 3D visualization of clothing. Trend designers, collaborating with leading brands of clothing, use this technology to create new models of clothing, which, thanks to Сlo magic mirror, can be tried on in front of a mirror and put into the network.
Mirrors have always been an important part of our lives. Interactive mirrors bring a new breath to the look of modern retail, increasing conversion, allowing you to collect data and analytics at the same time as sales – without additional investments and hiring employees.
Interactive technologies allow to improve the efficiency of the service, avoiding human factor errors. Retail trends researcher Paco Underhill states that 71% of customers accessing an interactive mirror do not leave the store without buying.
The use of the mirror interactive in the areas of advertising, PR, marketing and event industry will save customers time, increasing loyalty to the product, because the reflection will always see the product together with the consumer, who will most likely smile.