Coca-Cola is set to rock teens’ worlds in 2011 with ‘Coca-Cola Music,’ an innovative new music program that will give teen fans the inside track on the creation of music and the opportunity to view the industry’s leading artists at work.
Coca-Cola
Leading U.S. corporations announced on March 7 they are taking steps to create a new packaging trade organization. AMERIPEN will engage on public policies impacting the packaging value chain on topics related to packaging and the environment, and will represent the interests of the industry which includes raw material producers, packaging manufacturers, packaging users and fillers, retailers and material recovery organizations. Corporate founders include The Coca-Cola Company, Colgate-Palmolive, ConAgra Foods, The Dow Chemical Co., DuPont Packaging & Industrial Polymers, Kellogg Company, MeadWestvaco (MWV), Procter & Gamble, Sealed Air Corporation and Tetra Pak Inc.
Coca-Cola’s Sprite is launching a new advertising campaign in India, where the brand holds the second position in the list of soft drink brands. The tagline of the marketing push, which aims at younger consumers, says, ‘First drink, then think. Sprite—University of Freshology.’ The iconic lemon-lime based soda, which was launched in 1999 across the country, will be now promoted through a series of 6 TV commercials, as well as social media platforms and the brand’s website—www.sprite.in.
Coca-Cola to present new bottles as homage to iconic electronic duo Daft Punk (and in partnership with them) as a new addition to the Club Coke portfolio, which already includes flamboyant designs by Justice & So_Me and Mika. The new bottles in gold and silver, without any pattern at all will be released in a limited-edition box in early March. The minimalistic and kind of futuristic space design is inspired by the appearance of Thomas Bangalter and Guy-Manuel de Homem-Christo, who always perform in their helmets created with a high-tech twist.